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Project"Portraits of Kate" Ad Campaign
Kate Moss wearing dark sunglasses, a black top, and red shorts while holding snacks inside a retail store

"Portraits of Kate" Ad Campaign 2025

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Johnny Dufort
Johnny DufortPhotographer
Kate Moss
Kate MossModel
Kate Moss
Kate MossStylist
Laurent Philippon
Laurent PhilipponHair
Tom Pecheux
Tom PecheuxMakeup

Tags

kate mosskate moss in storekate moss wearing red shortswoman in black topwoman wearing red shortswoman holding snacksblack long sleeve topred shortssheer black tightsblack handbag

Description

Kate Moss is captured in this campaign image for Self-Portrait titled Portraits of Kate, photographed by Johnny Dufort with creative direction by Christopher Simmonds and Han Chong. The blonde model wears dark sunglasses, a black long-sleeve top, red textured shorts, sheer black tights, and black flats. She stands inside a retail store opening a refrigerated display case while holding a bag of chips and a handbag. The scene is styled by Kate Moss with hair by Laurent Philippon and makeup by Tom Pecheux, set against stocked shelves and tiled flooring.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Pure White (20%)

Background

Retail Store

Context

Advertising Campaign