Emily Winiker, Photographer, New York

Description

This commercial advertising campaign image features model Karlie Kloss seated outdoors on a woven mat beside a pool and greenery. She wears a light blue athletic top and dark trousers with her hair styled in a high top knot. In the foreground on the left stands a green plastic bottle of Lipton Green Ice Tea with a matching green cap. Above the subject, bold green promotional text reads TASTE GREEN FEEL GOED alongside a smaller low-in-calories callout. The composition is bright and naturally lit, capturing a refreshing lifestyle aesthetic photographed and directed by Emily Winiker.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Beverages

Color

Background

Garden

Context

Advertising Campaign