Daniel Packar, Creative Director,

Description

This fashion campaign image for Karl Lagerfeld Summer 2025 features a male model leaning against a white paneled wooden wall. He wears a short-sleeve white polo shirt with dark vertical stripes and a white collar, paired with dark grey shorts. To his left, several surfboards stand upright against the wall, partially framed by out-of-focus palm fronds in the foreground. The lighting casts soft shadows across the slatted backdrop, creating a warm, sunlit atmosphere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign