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BrandKallmeyer
ProjectSpring 2025 Ad Campaign
Model in a long white coat walking across a dark tiled interior space for Kallmeyer

Kallmeyer Spring 2025 Ad Campaign 2025

Associated creatives

Daniella Kallmeyer 
Daniella Kallmeyer Kallmeyer Creative Director
Austin Sandhaus
Austin SandhausPhotographer
Noah Berghammer and Matt Motyl
Noah Berghammer and Matt MotylVideographer
Louisa Jacobson
Louisa JacobsonModel
Caitlin Burke
Caitlin BurkeStylist
Frank Rizzieri
Frank RizzieriHair
Shain Kish
Shain KishMakeup
WSA
WSALocation
161 Water Street
161 Water StreetLocation
New York City
New York CityLocation

Tags

woman walking in white coatwoman in white coatwhite coatwoman walkingmodel walking

Description

This image is part of the Spring 2025 ad campaign for Kallmeyer, featuring model Louisa Jacobson. Photographed by Austin Sandhaus with video direction by Noah Berghammer and Matt Motyl, the scene captures a woman walking gracefully across a stone-tiled interior at WSA in New York City. She wears a long white coat styled by Caitlin Burke, with hair by Frank Rizzieri and makeup by Shain Kish. The composition employs dramatic low-key lighting against dark architectural elements, emphasizing texture and clean lines under creative direction by Daniella Kallmeyer.

Style

Editorial, Vertical, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Office

Context

Advertising Campaign