Kaj Jefferies, Photographer, London

Description

A monochrome advertisement features a smiling woman with dark hair and a casual expression, enhanced by her wink. She wears a dark top adorned with a small, stylized smiley face, complemented by layered necklaces. The backdrop is stark white, over which the words 'kaizen progress' are written in red, creating a handwritten, informal aesthetic. The word 'wagamama' is also visible. The photograph has a promotional and youthful style.