BrandDKNY
ProjectSpring 2024 Ad Campaign
DKNY Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
The image features a portrait of model Kaia Gerber wearing a dark denim jacket over a white top, topped with a black New York Yankees baseball cap pulled over a black hoodie. To the left, a vertical film strip display showcases black-and-white photographs of iconic New York City landmarks, including the Empire State Building and Washington Square Arch. A piece of yellow adhesive tape is placed on the side of the film strip, adding a collage-like texture. The brand logo for DKNY appears clearly in the upper left corner. The composition balances high-contrast urban imagery with a clean, centered portrait shot, typical of contemporary fashion advertising.
Style
Editorial, Commercial
Techniques
Collage, Live-action Technique
Industries
Luxury Fashion Houses