BrandJuun.J x Puma
Project'Speedcat' 2025 Ad Campaign
Per Appelgren, Photographer,
Associated creatives
Tags
Description
This black and white editorial photograph for the Juun.J x Puma Speedcat ad campaign captures two models standing back-to-back in a desolate, dark outdoor environment. The woman on the left has long, straight blonde hair and is wearing a black leather jacket and leggings, holding a helmet. The man on the right, positioned slightly behind her, wears a black leather jacket and loose-fitting trousers. A motorcycle is visible in the background to the right, partially obscured by the shadows of a rocky, barren landscape. The lighting is low-key and dramatic, creating high contrast and emphasizing the sleek textures of the leather and the overall moody, cinematic atmosphere.
Style
Editorial, Cinematic
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses, Footwear