Juun.J Fall 2023 Ad Campaign 2023

Description

This striking monochrome fashion portrait was created for the Juun.J Fall 2023 ad campaign, photographed by Hong Janghyun with styling by the creative team. The image features model Taemin Park posing against a plain grey studio backdrop, captured in a dramatic low-key lighting setup that highlights strong shadows and contours. The subject wears an oversized structured dark coat layered over a distressed zippered denim jacket, with dark hair falling forward around the face. The composition employs a vertical portrait orientation with centered framing, creating a moody and powerful aesthetic. Post-production features a rich black-and-white grade with high contrast.

Style

Editorial, Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign