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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Elderly woman poses with a tan leather tote bag in front of a brick wall. 'Loewe' logo is above the woman's head.

Josh O’Connor, Models,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

elderly womantote bagleather bagbrick wallLoewebrand logo

Description

An elderly white-skinned woman with gray hair poses with a tan leather tote bag with a geometric design. She wears a dark blue, shiny shirt with a buttoned collar and a delicate gold chain is visible around her neck. The bag has the Loewe logo embossed. The background consists of a brick wall. The image is slightly desaturated, with a torn-paper effect on the right side and the top of the model's head. The 'LOEWE' brand logo is placed at the top of the image. The overall lighting is soft and diffused, highlighting the textures of the brick and the leather.