Beverley Hyde, Prop Stylist, Los Angeles

Description

This vertical commercial advertisement features a dark, dramatic product shot of a black cylindrical fragrance bottle centered against a black background. A focused spotlight shines downward from the top of the frame, illuminating the metallic cap and ribbed details of the flacon. White typography at the top reads JOHN VARVATOS U.S.A. with a star symbol, while smaller text at the bottom reads FRAGRANCE FOR YOUR SIXTH SENSE. The composition is clean and minimalist, relying on strong contrast and high-key lighting highlights to showcase the packaging design. Beverley Hyde contributed prop styling to the project in Los Angeles.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Background

Black Seamless

Context

Advertising Campaign