John Keatley, Photographer, Seattle

Description

This portrait features an elderly woman with silver hair pulled back, wearing a white turtleneck under a mauve and pink zipped tracksuit top. She wears a white sun visor and yellow-tinted glasses while holding a turquoise dumbbell in each hand, striking a playful pose with a slight head tilt and smile. The oval-framed subject is set against a solid olive green poster background featuring bold retro typography that reads "Hell yeah, I'm hooked." along the bottom left and additional promotional text. The composition has an editorial commercial style with a warm, nostalgic color palette.

Style

Editorial, Vertical, Warm, Retro

Industries

Public Awareness

Color

Context

Advertising Campaign