Joe Lingeman, Photographer, New York

Description

This vertical commercial photograph by Joe Lingeman features a prominent bottle of Aperol positioned beside a tall wine glass filled with an Aperol spritz, ice cubes, and a fresh orange slice garnish. The setup rests on a reflective surface against a vibrant, textured blue and red background with colorful green and red packaging boxes visible on the left. The lighting highlights the rich amber and red tones of the liquid within both the glass bottle and the stemmed glassware. The composition is tightly framed, emphasizing the branding and the refreshing nature of the beverage.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Context

Advertising Campaign, E-commerce / Product