Joe Howat, Filmmaker, London

About

This video sequence, created by filmmaker and photographer Joe Howat in London, showcases a man being measured with a tape measure by multiple sets of hands against a plain neutral background. The visual narrative transitions through close-up shots of measuring tape markings, clothing details, and seated portraits. The color grading leans toward a cool, desaturated tone with muted blue-grey lighting. Additional scenes feature embracing figures and a close-up of a firm handshake. The composition emphasizes precise framing and studio lighting to highlight textures and interactions.