BrandEbay
ProjectPicking the Parts - Seat
JOAN New York, Agency / Creative,
Associated creatives
Tags
Description
In a studio setting, an orange and black McLaren Formula One race car takes center stage as a man presents a component. The backdrop is a modern, semi-circular space with an 'eBay' logo displayed prominently. The video shows the car undergoing maintenance with a team of uniformed technicians, as well as action shots of it racing on various circuits. The seat, critical for driver safety, is shown in detail. The setting shifts to diverse race tracks, from Melbourne to Monaco. Lighting emphasizes the car's design and the teamwork behind it.