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Brand
Puma
ProjectJ.L-A.L X PUMA
Two models in black outfits lying symmetrically on glass platforms against a plain white background for Puma.

Puma J.L-A.L X PUMA 2026

Associated creatives

Gabriele Rosati
Gabriele RosatiPhotographer
Thomas Conant
Thomas ConantSet Designer

Tags

two models lying on glass platformstwo modelsmodels lying on glass platformsblack outfitsblack apparelglass platforms

Description

This fashion editorial portrait for J.L-A.L X Puma features two models dressed in matching black outfits, lying symmetrically on transparent glass platforms against a stark white background. The composition plays on reflection and negative space, with the models posed in profile facing towards the center. The minimalist staging highlights the sleek apparel and footwear, captured with clean studio lighting by photographer Gabriele Rosati and set designer Thomas Conant.

Style

Editorial, Horizontal, Clean

Industries

Sportswear

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign