Jim Jenkins, Director, New York

Description

The scene unfolds inside a warmly lit bar, where Post Malone, identifiable by his face tattoos and beard, stands near the counter, dressed in a tan jacket and white turtleneck. A bartender in a red and white plaid shirt places a can of Bud Light Seltzer Mango flavor on the counter. The camera then shifts to a retro-futuristic laboratory-like setting. Here, employees in white shirts and ties with numerous facial tattoos closely watch monitors and operate vintage computer equipment. The setting transitions back to the bar, where Post Malone observes the can. In a cutaway, the lab workers are seen sifting through archives marked 'MEMORIES', they are working. The advertisement concludes with a scene of a crowd celebrating and showering in what appears to be a liquid, interspersed with shots of lab workers viewing the same scene on screens.