Brand
ProjectHoliday 2024 Ad Campaign

Lucie & Luke Meier, Jil Sander Creative Directors,
Associated creatives
Tags
Description
This image for the Jil Sander Holiday 2024 ad campaign features a top-down view of a structured red leather handbag. The handbag is centered vertically with twin compartments meeting at a metallic kiss-lock clasp in the middle. Thin arched leather handles cross horizontally over the top structure. The product rests against a smooth, solid pink background, creating a minimalist and striking color contrast. The lighting is bright and even, highlighting the fine texture and rich tone of the leather.
