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BrandJil Sander
ProjectFall 2026 Ad Campaign
A beige leather handbag resting on a draped purple velvet armchair outdoors on an asphalt road in a Jil Sander campaign.

Jil Sander Fall 2026 Ad Campaign 2026

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Frey & Barth
Frey & BarthAgency
Carina Frey & Stefanie Barth
Carina Frey & Stefanie BarthArt Direction
Moni Haworth
Moni HaworthPhotographer/Director
Edie Campbell
Edie CampbellModels
Daisuke Ueda
Daisuke UedaModels
Charlotte Collet
Charlotte ColletStylist
Hella Keck
Hella KeckSet Designer
“If This Is Hell” by Space Afrika ft. Deuén
“If This Is Hell” by Space Afrika ft. DeuénOriginal Music

Tags

beige leather shoulder bagbeige shoulder bagleather shoulder bagcream leather handbagdesigner handbagleather handbagpurple velvet armchairdraped velvet armchairvelvet armchairdraped chair

Description

A Jil Sander Fall 2026 advertising campaign visual featuring a sculptural beige leather shoulder bag resting against the backrest of a large armchair. The chair is draped in shimmering lavender-purple velvet fabric with a gathered pleated ruffle along the hemline, positioned directly on weathered asphalt pavement. Photographed under diffused natural daylight with a soft, grainy texture, the composition contrasts tactile luxury textiles and clean leather accessories with a raw outdoor setting. A solid white banner at the bottom displays bold black Jil Sander branding.

Style

Vertical, Commercial, Grainy, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Lilac (70%)
Beige (30%)

Background

Road

Context

Advertising Campaign