BrandJif
ProjectEvery Jif’ing Thing
Saatchi & Saatchi X,
Associated creatives
Tags
Description
This dynamic commercial presents various ways to incorporate Jif peanut butter into everyday cooking and snacking. Scenes include a jar of creamy peanut butter, close-ups of scooping with celery and pretzels, mixing ingredients in a blender, and preparing ramen noodles. The video features a diverse group of people engaging with the product in different home settings. Bright, saturated colors dominate the visuals, with a playful, fast-paced editing style interspersed with social media UI elements. The overall aesthetic is vibrant and appetizing, showcasing the texture and creaminess of the peanut butter.
Style
Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
CPG / Packaged Food