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BrandJewel
ProjectBrand Identity
Pink portable CD player open with a silver compact disc inside, glowing edge lighting against a gradient red background.

Jewel Brand Identity 2025

Associated creatives

Bielke&Yang
Bielke&YangGraphic Design

Tags

portable CD playerCD playercompact disc playerpink CD playercompact discsilver compact discCD

Description

This brand identity project for Jewel features a custom-styled pink portable CD player displayed open with a visible silver compact disc inside. The device is captured at an angled perspective with glowing white edge lighting underneath, creating a striking contrast against the smooth red gradient background. Graphic stickers and typography are applied across the surface of the player. Designed by Bielke&Yang.

Style

Vertical, Commercial, Saturated, Warm

Techniques

3D render / CGI

Industries

Consumer Electronics

Color

Blush (60%)
Jet Black (30%)
Pure White (10%)

Background

Gradient

Context

Advertising Campaign