BrandBenefit
ProjectBenefit Christmas
Jelly London, Animation,
Associated creatives
Associated creatives
Tags
Description
This animated ad for Benefit Cosmetics presents a whimsical holiday-themed fantasy world rendered in CGI. The sets contain makeup collections, playfully transformed into characters and vehicles. The color palette is dominated by various shades of pink and white, enhancing the lighthearted and festive mood. The camera work includes dynamic angles, highlighting the animation and visual effects used to create a sense of motion and depth. The overall style evokes a sense of fun and playfulness. The ad uses typography with prominent logo placements.