Jeff Ludes, Photographer, Los Angeles

Description

An orange sedan travels along an urban street at night, captured in a commercial automotive photograph by Jeff Ludes. The vehicle is surrounded by projected blue radar or sonar rings on the pavement, symbolizing driver assistance technology. In the background, illuminated commercial buildings and city architecture rise under the night sky. Another car and a cyclist are visible further down the multi-lane road, framed by streetlights and ambient urban illumination.

Style

Horizontal, Commercial, Moody, Clean

Techniques

3D render / CGI, VFX / visual effects

Industries

Mass Market Automotive

Color

Background

Street

Context

Advertising Campaign