Jean-Yves Lemoigne, Photographer, London

Description

This advertising campaign image, photographed and art directed by Jean-Yves Lemoigne, features a large glass of golden cider in the foreground with condensation beads visible on its surface. The glass rests on a white table under bright daylight with sharp shadows. In the background, a sunlit terrace overlooks the blue ocean, featuring a swimming pool, a white sun umbrella, and a woman in a black and white polka dot swimsuit reclining on a lounger while reading. Prominent white serif typography at the top reads WELCOME TO JOIE de Cidre, with additional branding and text at the bottom including the word APPLE.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Outdoor Pool

Context

Advertising Campaign