Jean-Yves Lemoigne, Photographer, London

Description

This commercial advertising image shot by Jean-Yves Lemoigne features a prominent tall glass filled with pink cider and crushed ice in the foreground. The glass displays branding for Stella Artois Cidre. In the background, a blue swimming pool sparkles under bright daylight, with a person relaxing on a yellow inflatable ring. The setting includes a stone ledge, a ladder into the pool, and clear blue water. Large white typography reads WELCOME TO JOIE de Cidre across the top of the frame. The lighting is bright and summery, evoking a refreshing and luxurious atmosphere.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Outdoor Pool

Context

Advertising Campaign