Jean-Yves Lemoigne, Photographer, London

Description

This dynamic commercial image by photographer and art director Jean-Yves Lemoigne features an athletic man captured mid-air in a powerful leaping pose while holding an orange ball. He is dressed in a white sports jersey, white shorts, and black athletic sneakers with teal accents. The background presents an intricate blue industrial steel structure with geometric framework lines. The composition is framed with turquoise borders containing text elements including the Puma logo and the phrase RISE XT FUSE 1. The lighting highlights the subject clearly against the monochromatic blue background.

Style

Horizontal, Commercial, Saturated, Cool

Techniques

High-speed / freeze

Industries

Sportswear

Color

Background

Warehouse

Context

Advertising Campaign