Jean-Yves Lemoigne, Photographer, London

Description

An athletic adult male is captured in a dynamic pose, wearing a green and white Puma sports uniform, in an advertisement for Puma's Rise XT Fuse 1 footwear. He is actively running, holding a red handball. The backdrop features a blurred structural design with blue undertones, creating a sense of movement. The photo is brightly lit, highlighting the textures of the clothing and the ball. The composition uses a dynamic pose and angle, with a teal color block running vertically on the sides, contrasting with the cooler blues of the background. Text overlays include 'FOREVER FASTER PUMA' vertically on the left, 'RISE XT FUSE 1' at the bottom, and 'STEFFEN FATH' near the bottom left.