Brand
Jean Paul Gaultier 'Fashion Fiction' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This striking commercial image from the Jean Paul Gaultier Fashion Fiction 2024 ad campaign was photographed by Petra Collins and stars Jerry Hall. The vertical composition features a model standing triumphantly above another woman who is lying on a dark surface. The figures are illuminated by dramatic lighting against a dark background dominated by a glowing red brand typographic projection. The styling combines denim pieces with detailed textures and accessories, capturing a theatrical and cinematic atmosphere.
Style
Vertical, Commercial, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Navy (50%)
Jet Black (50%)
Background
Black Seamless
Context
Advertising Campaign