JCPenney Allen Schwartz 2026

Description

This campaign image for JCPenney features a woman driving a convertible car with a large bouquet of yellow flowers on the passenger seat. The shot captures a dynamic outdoor setting with motion blur along the coastline. The project is Allen Schwartz, created in collaboration with Saatchi & Saatchi and Motive Music Sound.

Style

Horizontal, Commercial, Warm

Industries

Department Stores

Color

Background

Ocean

Context

Advertising Campaign