BrandDraftkings
ProjectGOAL
DraftKings, Agency / Creative,
Associated creatives
Tags
Description
Professional soccer player Javier Hernandez stands on a soccer field, wearing a light green athletic t-shirt and dark athletic shorts. Beside him, a sportscaster wearing a suit and headset yells excitedly into a microphone, sitting at a portable wooden desk. The scene is bright and outdoor, with a soccer goal visible in the background on the manicured green lawn. The video transitions between close-ups of Hernandez speaking and shots of them together, including a close-up of Hernandez holding a mobile phone displaying the DraftKings app. The color grade is clean and natural, reflecting a bright daytime setting typical of outdoor sports filming.
Style
Lifestyle, Commercial, playful
Techniques
Live-action Technique
Industries
Gambling, Sports & Gaming