Jared Lawton, Production Designer, New York

Description

Two Calvin Klein perfume bottles, "CK One" and "CK Everyone," are prominently displayed against a vibrant red backdrop adorned with linear yellow lights emanating from a central point. An abstract bull head, constructed from the same yellow lights, hovers above the bottles, alluding to the Chinese zodiac. The surface beneath the bottles features a reflective yellow gradient, enhancing the product presentation. The text "HAPPY CHINESE NEW YEAR #CKONE #CKEVERYONE" is displayed at the bottom. The composition is clean and focused, aimed at highlighting the products within a thematic context.