Jake Stangel, Photographer, San Francisco

Description

An outdoor advertising campaign photograph captured by photographer and director Jake Stangel, featuring two runners ascending a rocky, sunlit dirt trail. A Black man wearing a blue long-sleeve top, dark shorts, and a yellow cap runs on the left, while a woman in athletic apparel runs on the right. Bright turquoise bold typography reading HOKA is overlaid across the center of the frame against a clear blue sky background. The scene is shot in bright natural daylight, highlighting the rugged textures of the terrain and athletic gear.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Clear Sky

Context

Advertising Campaign