2024 Ad Campaign 2024

Description

This portrait from the 2024 ad campaign by Jacquemus and Nike features a close-up crop of a model wearing a brown asymmetric one-shoulder top with metallic strap hardware. The composition focuses tightly on the upper body, showcasing smooth skin tones and a clean minimalist aesthetic against a neutral white backdrop. The collaborative project brings together creative direction by Simon Porte Jacquemus, photography by Renell Medrano and Deo Suveera, hair styling by Jawara, and makeup by Kali Kennedy. The lighting is bright and even, highlighting the clean lines of the athletic-inspired garment and the subtle sheen of the fabric.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign