Jaclyn Merk, Creative Director, Los Angeles

Description

A horizontal sequential studio composite art directed by Jaclyn Merk depicting a man across four stages of motion and outfit progression against a clean light grey seamless backdrop. On the far left, he stands poised in a tailored navy blazer, matching navy polo, trousers, and brown leather dress shoes. Moving left to right, he sheds the jacket and transitions into a heather grey performance t-shirt while building momentum. The final frame captures him in mid-stride wearing black athletic shorts and dark running sneakers, emphasizing garment versatility and motion.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

Grey Seamless

Context

Advertising Campaign