Jaclyn Merk, Creative Director, Los Angeles

Description

A woman turns dynamically against a seamless neutral grey studio background, her dark hair caught mid-motion in a sleek swinging ponytail. She wears a modern set of coral-pink medical scrubs featuring a tailored short-sleeve top and matching slim trousers. A black stethoscope rests looped around her neck, complemented by a black smartwatch on her wrist. Soft directional studio lighting highlights the textured weave of the performance apparel while casting subtle gradients across the minimalist backdrop.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Color

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign