Special Australia, Creative Agency, Sydney

Description

A 30-second brand film for Jack Link's created by Special Australia features two men eating beef jerky inside a red car parked on a forest road. The driver with blonde hair and the passenger with a mustache discuss how high-protein snacks attract wild animals. Their conversation is interrupted when a bear wearing sunglasses and holding a squeegee appears at the car window asking for change. Later, the bear stands by the roadside holding a hitchhiking sign that reads headin' south as the car considers picking him up. The commercial utilizes muted cinematic tones and detailed prop work including branded snack packaging.