Special Australia, Creative Agency, Sydney

Description

A 30-second brand film for Jack Link's created by Special Australia features two men eating beef jerky inside a red car parked on a forest road. The driver with blonde hair and the passenger with a mustache discuss how high-protein snacks attract wild animals. Their conversation is interrupted when a bear wearing sunglasses and holding a squeegee appears at the car window asking for change. Later, the bear stands by the roadside holding a hitchhiking sign that reads headin' south as the car considers picking him up. The commercial utilizes muted cinematic tones and detailed prop work including branded snack packaging.

Style

Humorous, Horizontal, Cinematic, Clean

Industries

CPG / Packaged Food

Color

Background

Forest

Context

TVC / TV Commercial