J. Walter Thompson, Agency / Creative,

Description

This Hotels.com advertisement shows a running gag using a swear jar to gather money every time a Canadian complains about winter weather on social media. The video features tweets from Canadian users reacting negatively to the cold and snow of the winter season. The background features the jar while videos of people clearing snow from their roofs or cars are playing as well. The video utilizes a countdown effect in the beginning and an older video tape aesthetic.