Volkswagen J Balvin’s Volkswagen That Started It All 2025

Description

This video project for Volkswagen features artist J Balvin sharing the story behind his first car, a red Volkswagen hatchback. The piece blends archival photographs, album artwork, and retrospective footage shot in Colombia with personal narration. The visual narrative captures nostalgic recollections of early drives, local street scenes, and musical memories that trace the origins of his creative journey. The footage employs lo-fi and documentary aesthetics, creating an intimate portrait of personal history and automotive nostalgia.