IWC x George Russell G63 Special Col ... 2026

Description

Formula 1 driver George Russell is captured walking along a concrete coastal walkway at twilight, flanked by a massive dark wall on the right and an open view of the ocean and dramatic cloud-filled sky to the left. He wears a dark jacket, black trousers, and a wristwatch. The scene is bathed in cool, moody blue tones with soft evening illumination, creating an atmospheric composition. The project is IWC x George Russell G63 Special Col, with photography by Chris Noltekuhlmann and styling by Olie Arnold.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Background

Bridge

Context

Advertising Campaign