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  • ·Its Fusion Time Sprint video campaign for High Noon

OK Cool, Agency / Creative,

Associated creatives

Tags

Description

This dynamic vertical video created for the It's Fusion Time Sprint project by High Noon and agency OK Cool captures a humorous moment of domestic renovation mishap followed by a rapid departure. The narrative opens in a domestic living room where a man and a woman attempt to hang a large framed circular art piece on the wall using a level. After a comedic drop, the woman receives a phone call, excitedly checks her phone displaying the project title, and sprints out of the house. The sequence transitions to an outdoor setting where she unloads equipment and places a branded cooler into the back of a vehicle. Natural indoor and outdoor lighting complements the casual, candid style of the short-form social media video.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Beverages

Color

Beige (40%)
Jet Black (30%)
Pure White (30%)

Background

Living Room

Context

Social Media / Short Form Video