BrandINDYCAR
ProjectIR28 Reveal
Color Refinery, Post Production / VFX,
Associated creatives
Tags
Description
This dynamic video showcases the aerodynamic engineering and structural design of the IR28 race car for INDYCAR. Various close-up shots reveal intricate details like carbon fiber textures, rear fin numbering, and wind tunnel smoke tests that demonstrate fluid dynamics. The visual narrative shifts between sleek studio lighting setups, where the vehicle is presented as a singular, polished object, and high-speed race track footage. Red grid-line wireframe graphics overlay the car's body to emphasize its geometric design. The overall color palette is dominated by sharp white, deep black, and vibrant red accents, emphasizing speed and modern engineering.
Style
Commercial, Cinematic
Techniques
3D render / CGI, Live-action Technique, Slow motion
Industries
Motorsport