Institute Pictures, Production,
Associated creatives
Associated creatives
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Description
A montage of various scenes visually connected by lines and paths, conveying themes of direction and straightforwardness. The sequence opens with a fountain pen drawing a line, followed by a lawn marker drawing a straight line on a soccer field. A gray asphalt road through a forest, a white-walled tunnel, and then a hand adjusting the drawstring of a yellow jacket are shown. A person is seen wearing a suit and tie, followed by a line of people walking on gray tiles. There's a painting of a road surrounded by greenery, a retro computer screen displaying a yellow sports car in a racing game, and a toy speedboat in a bathtub filled with bubbles. An iron is shown on a light blue shirt with white flower pattern, a top-down view of a swimmer in a pool lane, and an upward shot of an escalator steps. Lastly, there's an overhead shot of a single fry on a white plate, the legs of a person using a treadmill, and a hand squeezing toothpaste onto a toothbrush. The sequence ends with the word HIGH f