Skin and Bones Film Company Inc., Production Service,
Associated creatives
Tags
Description
This commercial video for Instacart, titled Metal Mom and produced with BBDO Chicago and Epoch Films, begins in a domestic kitchen where a woman compares grocery prices on a smartphone with a packaged block of cheese. The narrative transforms into an intense live heavy metal concert performance featuring a frontwoman in dramatic face paint, studded apparel, and fishnets performing on a stage with pyrotechnics. Crowd members cheer wildly and consume food while the heavy metal music plays. The production blends realistic kitchen scenes with high-octane concert footage characterized by dynamic lighting, rapid cuts, and energetic performances.
Style
Horizontal, Action, Cinematic
Industries
Beverages
Background
Living Room
Context
TVC / TV Commercial