INNOCEAN Canada, Agency / Creative,

Description

A dark grey Hyundai Palisade SUV is traveling down a tree-lined suburban street. The car is viewed from a variety of angles, with focus on its front and rear design. Inside, a blonde woman drives, looking back at two boys, wearing hockey jerseys, who are fighting in the back seat. The camera also shows the boys, and then the two boys getting settled in their seats. The weather is overcast and the light is soft, suggesting late afternoon. The overall feel is casual and candid, like a slice-of-life moment.