BrandHankook Tire
ProjectThe Retired Life Of Hank
INNOCEAN Berlin, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video features a middle-aged man with a mustache, fair skin, and blue eyes who identifies himself as Hank. In a close-up shot, he wears a red cap with the words 'live your life'. He is wearing a blue-green work uniform with a collared shirt underneath. A wide shot reveals an indoor workshop environment. The man stands in the center with shelves stocked with tools and equipment behind him. Stacks of tires sit to his left. Framed photographs and other memorabilia decorate the walls. The video then zooms in on a white mug with a picture of Hank and the words 'World's Best Mechanic'.