BrandHyundai Card
Innocean, Creative Agency, Sydney
Associated creatives
Tags
Description
The video opens with a close-up of a man's face, eyes downcast, rendered in monochrome. Transitioning to a wide shot, the man stands shirtless on a rocky cliff overlooking the dark ocean, and then someone is seen jumping from the cliff into the sea. The scene is in black and white, with a slightly desaturated aesthetic. The camera work includes both close-up and wide shots, with an eye-level angle. The overall mood is contemplative and dramatic.
