Innocean, Creative Agency, Sydney

Description

Eye-level, medium outdoor shot focuses on an advertising billboard in an urban area under a clear blue sky. The billboard displays a message about upgrading to first-class payment security with the text: "How about an upgrade to first class payment security, Simon? Protect your payments from fraud." The billboard also features a small graphic of an airplane. In the background, another billboard and a traffic light pole with signage are visible. A commercial airplane flies in the upper right. Some green trees are seen at the base of the billboard.