Special New Zealand, Creative Agency, Auckland

Description

Two rectangular cards are positioned side by side on a neutral grey surface in a studio setting. The card on the left is cream-coloured with bold black text that reads 'Advertising should be for everyone and every body. The Inclusive Code is a series of tools, co-created to help us overcome barriers to change.' It also includes small brand logos at the bottom. The card on the right is black with white text headed by a small yellow tag that reads 'How to beat it' and follows with bulleted recommendations on redefining commitment and fostering long-term relationships. The lighting is soft and even, creating gentle shadows beneath the cards.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Color

Background

Grey Seamless

Context

Advertising Campaign