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  • ·In the Blood WHOOP campaign featuring Cristiano Ronaldo
Brand
WHOOP
ProjectIn the Blood

WHOOP In the Blood 2026

Associated creatives

Flower Shop
Flower ShopAgency / Creative
BRYGHT YOUNG THINGS
BRYGHT YOUNG THINGSProduction
24/7
24/7Production Service
Nancy Edmondson
Nancy EdmondsonMusic / Sound
Ben Conway
Ben ConwayAgency / Creative
Barking Owl
Barking OwlMusic / Sound
Ben Conway
Ben ConwayConsultancy

Tags

cristiano ronaldocristiano ronaldo soccer playerronaldo soccer playerwhoop campaign videoboy running with soccer ballboy runningsoccer ball

Description

This sports campaign video for WHOOP, titled In the Blood, features professional footballer Cristiano Ronaldo alongside scenes of a young boy running and playing soccer. The cinematic commercial combines footage of Ronaldo in team jerseys with narrative flashbacks and athletic training sequences, emphasizing endurance and performance. Directed with high-contrast lighting and dynamic framing, the film blends documentary-style framing with professional sports branding.