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Brandunknown
ProjectBrand Identity
Open book spread showing Imperial War Museum branding pages with typography and dark blue geometric logo elements.

unknown Brand Identity 2021

Associated creatives

Tim Sumner
Tim SumnerGraphic Design

Tags

brand identity editorial spreadbrand identity editorialeditorial spreadbrand identityimperial war museum brandingimperial war museumbook spread

Description

An open book spread displays two pages from the Imperial War Museum brand identity project designed by Tim Sumner. The left page features a centered dark blue and white graphical design with bold lettering reading Imperial War Museum. The right page shows a companion layout with similar geometric W motifs and smaller brand markers. The typography throughout the spread is clean, minimalist sans-serif arranged within generous white margins. The photography is presented flat against a neutral light grey background, highlighting the printed book design.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Jet Black (30%)
Pure White (70%)

Background

Grey Seamless

Context

Editorial