Imogen Grist, Director, Sydney

Description

This car rental advertisement takes place in a stylized photo studio with an artificial sky backdrop. The scenes feature people of varying ethnicities and body types. The colour palette is dominated by greens and blues. In one scene, two people dressed in green suits and a man in blue stand next to a blue car with green luggage. One woman adjusts her glasses reflected in the car's rearview mirror. The car’s trunk opens to reveal a beach scene, complete with a man with a surfboard and an umbrella. Some of the ad shows a couple and then a group of four in the front of the car. Another scene has two people standing on elevated platforms made to look like golf greens. The advertisement focuses on the idea that there are no extra fees or charges for various extras.